OmiCare, a member of OmiGroup, Officially Launches Premium Cosmetics Brand DECORTÉ in Vietnam

The event was honored by the presence of Mr. Tran Quoc Dung, Chairman of the Board of OmiGroup and CEO of OmiCare, and Ms. Dang My Hanh, Director of Omi Japan and Deputy Director of OmiCare. They were joined by valued business partners, industry experts, members of the media, and distinguished guests to celebrate the official launch of DECORTÉ in the Vietnamese market.

Inspired by the philosophy of "Kihin", a Japanese concept that embodies refined elegance and noble grace—the event space was thoughtfully designed to capture the essence of DECORTÉ. Guests were introduced to the brand's two iconic product lines that have earned global recognition:

• Liposome Advanced Repair Serum – the brand's signature serum featuring its proprietary Bio Liposome® technology, with more than one trillion bio-liposomes in every drop to deliver intensive hydration and skin repair.
• UV Comfort – a next-generation sunscreen powered by Melting Even Veil UV technology, providing advanced UV protection while maintaining an exceptionally lightweight and comfortable feel on the skin.

Guests also embarked on an immersive multi-sensory journey through the 360° Visual Dome, an interactive Bio Liposome® science experience, and artistic performances that beautifully blended Japan's rich cultural heritage with a contemporary aesthetic.

More than the official debut of DECORTÉ in Vietnam, the event introduced the brand's refined beauty philosophy, where advanced scientific innovation meets the timeless elegance of Japanese craftsmanship. It also reaffirmed the shared commitment of OmiCare and OmiGroup to bringing premium products and exceptional beauty experiences to Vietnamese consumers.